Whats the Longest Video You Can Upload to Instagram 2019
The maximum length for an Instagram Story video is xv seconds.
But if you're wondering how to get around the time constraint, hither's a simple play a joke on: You tin can string multiple 15-second clips together to brand a longer video sequence.
IG Stories are short video clips that disappear after 24 hours. Stories are just visible to your followers.
Instagram Story videos are shorter than the average "story" format of other social media platforms:
- Facebook Stories: Up to 20 seconds
- Snapchat Stories: Upwardly to 60 seconds
- WhatsApp Status: Up to 30 seconds
Story content isn't just limited to video. You can intersperse images and videos to create a more textured Story feel for your followers. Similar a carousel post, viewers can tap through a mix of images and videos in your Story sequence.
How do Stories compare to other types of Instagram videos?
- Instagram Story videos: The maximum length for an IG Story video is fifteen seconds. Photos in Instagram Stories appear for 7 seconds.
- Instagram Reels: Reels are Instagram'southward response to TikTok. A Reel video can terminal upwards to 60 seconds.
- Instagram Live videos: Livestream videos shot from the Instagram app can exist upward to 4 hours long. They tin can also be uploaded in their entirety to your Story or Feed after they've ended.
- Instagram Video: As of October 2021, IGTV video and Instagram Feed videos are now one format—Instagram Video. Video previews on the feed last up to 60 seconds. Regular accounts can upload video clips betwixt 15 seconds and 10 minutes in length. Verified accounts or accounts with large followings tin can upload up to 60-minute videos.
- Instagram Video ads: Story ads can last between 5-15 seconds. Reels ads, up to 30 seconds. And Feed video ads can last up to 60 seconds.
How to edit the length of an Instagram Story video
If you're starting with a video that's longer than 15 seconds, and you want to postal service it to your Stories, y'all accept 2 options:
Selection ane
If you want to post longer videos from your camera roll to Stories, but they exceed the fifteen 2d limit, Instagram automatically splits the first infinitesimal of your video into four 10 15-second story cards.
As long equally the video is less than a infinitesimal, you lot're fine. And since y'all're starting with a single video, your sequence volition withal maintain a sense of continuity, even though it's broken into divide parts.
Pick 2
If your video is longer than a infinitesimal, Instagram will turn the first infinitesimal into 4 x fifteen-second cards like in Option one, merely will discard anything past the 60-second marker. T
o upload the full video y'all'll need to trim your content manually using Instagram's native video editing feature. Or, you can use a quality third-party video editor tool like CutStory to trim and edit your footage before posting.
Credit: Instagram
Is it better to utilise long videos or short videos?
Long and short Stories can both work well.
It ultimately depends on the type of content you're looking to post and how well you can capture and hold the viewer's interest.
→ Pro tip: As a rule of pollex, the longer the story sequence, the more you'll need to incentivize users to continue watching. Keep reading for a few tips on how to do this.
Just first, allow's take a look at how to make either format work for y'all. You lot'll too learn how to make an Instagram Story video that gets people to engage.
Longer videos
Stringing several Instagram Story videos together gives you more space to share your message.
The challenge?
If your beginning video doesn't hook a user in the sequence, they will likely ignore it and tap to the adjacent Story in their feed.
That first video has to take hold of their attention. Let's have a expect at how this works in do.
Example: Everlane
Length: xc seconds+ beyond multiple Story cards
Everlane sells ethical activewear, including a variety of quality denim goods.
To communicate one of their central themes—transparency—they published a sequence of stories to educate followers on the truth nigh modern denim manufacturing.
Just education alone isn't enough to hold people's attention. You need to incentivize them to sentinel your content.
Everlane accomplishes this with interactive polls and quizzes to increase engagement and therefore, Watch Time. This makes it easy for viewers to tap through to the stop of the Story sequence.
- Engage your audience by request questions: Use binary yes-no engagement poll stickers (just tap a button to weigh in).
- Utilise micro commitments: A pocket-sized grade of engagement at the start, or micro commitment, increases the odds you'll stick through to run across the terminate.
- Combine education with interaction: Multiple polls interspersed with facts and insights for more date opportunities.
Why it works:
Everlane's first Instagram Story card opens with a uncomplicated question that immediately grabs your attention: "Denim is notoriously dingy… Practice you know why?"
The claw in the offset second of the video determines whether or not a user is sticking around to lookout the rest of the Story.
Everlane interspersed "question" cards with "pedagogy" cards, which makes the educational feel fun and interactive, and makes information technology like shooting fish in a barrel for people to tap through the full Story sequence.
Shorter videos
Once upon a time, there was an app called Vine. Vine videos were 6 seconds long and could tell entire stories with a beginning, a center, and an end. Shorter instagram Story videos—nether fifteen seconds using a unmarried Story carte du jour—can be highly constructive and addictive too.
The key is remembering they need to stop a user in their casual Story swiping. You have to grab their attention, just like longer videos.
Let's look at an example from a company that sells custom couches DTC and see why it works.
Case: CouchHaus
Length: fourteen seconds
- Design for sound-off: Most people don't lookout man Instagram with audio on. This is true of Stories and nearly other IG video placements. Exist sure that your content doesn't require sound to empathize. Utilize captions to communicate the key points.
- Quick video cuts: Inside this single 15-2nd Story carte, there are at to the lowest degree 6 unlike video clips strung together to tell a simple coherent story. This adds motion and visual diversity, which keeps you watching. In merely fourteen seconds, you've learned exactly how the product works and what makes it interesting.
Why it works
While not necessarily the norm for Stories content (most are filmed spontaneously), this short video is heavily-edited to make the content shorter and easier to eat.
In a unmarried Story card, CouchHaus walks you through the entire process of ordering a custom couch online. They use captions to communicate value props, and visuals to show off the product and simple order procedure.
If you strip abroad the video, you lot're left with a clear testimonial that explains the product and speaks to its value props:
- Custom couches online: I designed a custom couch on CouchHaus.
- Easy process: The procedure was so easy.
- Broad selection: I picked the color, fabric, and size.
- Pet-friendly: I chose the performance fabric, which is perfect for pets.
- Easy to clean: It's easy to keep clean, and it looks amazing in my firm.
- Positive experience: I never knew it would be that like shooting fish in a barrel.
Pro tip
If you're going to invest the corporeality of time and energy to create a video similar this, make sure to repurpose information technology in as many places every bit you can.
For instance, this instance is conspicuously a repurposed social ad, but it yet works as an organic Story postal service. The same principles that brand this CouchHaus video constructive utilize to all social ads and social media platforms.
How to make an IG Story video
There are several ways to do information technology. Here'south an easy tutorial:
Footstep 1
Log in to your Instagram account. Tap the "Your Story" icon in the peak left of the Instagram app on iPhone, iOS device, or Android. You'll jump straight into the camera.
Step 2
Shoot a video in the default "Normal" style or drag the side menu to any of the following video modes:
Create
Utilize text, music, stickers and GIFs to bring your Story videos to life. You can also use a number of interactive features to increase engagement with your Stories posts, including:
- Shoutouts: @ another account in your Story.
- Polls, Questions, and Quizzes: Permit your audience engage with your Stories.
- Donations: Build goodwill by asking for donations to a good crusade.
- Countdown timers: Drive urgency for product launches and special events.
- Gifs, stickers, templates: Use visual overlays to heighten your content.
Boomerang
Videos that play forrard. So play backward. And so forwards over again.
Layout
Divide your Story video into various filigree patterns.
Hands-costless
Record without holding the push down. Or, select a video from your camera roll, simply by swiping upward.
Multi-capture
Take up to eight photos at a fourth dimension, in quick succession.
Dual
Record video using both camera lenses simultaneously.
Level
Displays an on-screen level to help orient your shot.
Step 3
Your video preview should now exist looping. Tap the arrow icon in the bottom right of the video to instantly mail service the video to your Instagram Story.
Tap "Your Story" to post your video
Instagram Stories tips
In that location's no correct way to brand an Instagram Story video. But hither are some tips to help you get started:
Optimize for the format
Instagram Story videos are e'er vertical. They're designed to be watched on your phone. So when you're creating content, be sure that it'due south also natively vertical. If it isn't, Instagram automatically adapts it to the Story format. But vertical videos that are designed for the platform tend to have college date than not-native videos.
Keep it casual
You don't need to spend tens of thousands of dollars on expensive video equipment. Video recorded from a smartphone works just fine. In fact, many times phone footage outperforms high-production video because it feels more natural and less similar marketing.
Employ Instagram add-ons
There are infinite ways y'all tin deck out your Instagram Story videos. Draw all over them. Use hashtags, emojis, polls, and text to spice them upward. These make your videos pop and brand them more engaging. And they fit how Instagram users apply the Stories placement.
Plough your meridian Story videos into highlights
Instagram Story videos last for 24 hours. Then they're gone. But you tin plough your Story videos into highlights that stick effectually on your profile forever. This is a great way to feature your all-time Story content.
Reshare Story video posts you're tagged in
If you're tagged in another user'due south Instagram post, y'all can re-share their postal service to your Story. This is a great way to feature happy customers shouting out your brand. And sharing that enthusiasm with the rest of your audience.
Source: https://www.demandcurve.com/blog/instagram-story-video-length
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